Paloma Wool's World Tour Stops in London with Dazzling SS23 Collection

Paloma Wool, the innovative Barcelona-based art and fashion project, is bringing its Spring/Summer 2023 collection to London as part of its global tour. The much-anticipated pop-up space, designed in collaboration with artist and designer Carsten in der Elst, is a unique space where guests can experience the brand's new collection firsthand, try on pieces and shop, all while receiving expert advice from the team of designers and stylists.

This season's collection is an explosion of creativity that combines sober and light designs with bright and vibrant colors, perfect for spring and summer. The line features experimental volumes, asymmetrical skirts, hooded garments and oversized collars in jerseys and knits, along with leather accessories like bags, belts and shoes with maxi buckles that add a bold touch. The pieces inspired by undershirts, culottes, and sheer garments allow the creation of sophisticated overlaying sets.

Upon arrival, visitors will be handed an order sheet that lets them note down the number and sizes of the pieces they would like to try on. The Paloma Wool team will then work their magic, preparing the selections for each guest to try on and offering expert advice on how to style and accessorize each piece to perfection. Any items purchased can be taken home directly or sent with free shipping within 3-5 working days. The pop-up also offers a free returns policy for any purchases made until the final day of the pop-up.

The Paloma Wool pop-up store can be found in East London until May 21. Take a look at some of the offerings available in the gallery above.

Paloma Wool133-135 Bethnal Grn RdLondon E2 7DG